At Pastas Romero, we have spent nearly 100 years working with passion to bring high-quality products to the table, crafted with care and preserving their authentic taste. However, our commitment goes beyond the kitchen: supporting our region, its people, and everything that makes Zaragoza a unique city is also part of our DNA.
For this reason, taking part in the Pilar Festivities—through the concerts at Plaza del Pilar and the Flower Offering—is not merely a sponsorship activity; it is a way of giving back to the city everything it has given us over the years. Being present at such cherished celebrations is both an honor and a responsibility that we embrace with great dedication.
Sponsors of the Plaza del Pilar concerts
Once again, we have been official sponsors of the concerts held at Plaza del Pilar, in collaboration with Radio Zaragoza – Cadena SER. Specifically, we supported two major musical events that have become must-attend highlights of the festivities: LOS40 Pilar Pop, held on Friday, October 10, and LOS40 Independence, on Saturday, October 11.
Two unforgettable nights in the heart of the city, bringing together thousands of people to enjoy the best live music.


During the concert evenings, we set up our own stand in Plaza del Pilar, where we offered guests a delicious fideuá prepared with our pasta. It was a way of sharing who we are: a brand committed to quality, flavor and closeness.
Seeing so many people enjoying our fideuá while experiencing the magic of the festivities was undoubtedly one of the most special moments for our entire team.



Pastas Romero at the Flower Offering

If there is one event that symbolizes the spirit of the Pilar Festivities, it is the Flower Offering.
A deeply emotional moment that brings together faith, culture, tradition and a strong connection to the land. For Pastas Romero, taking part in such events is not merely about presence: it is a gesture of respect for everything that unites us as Aragonese.
Happy Feast of Our Lady of Pilar!